Social Media Policy Checklist

By Orla O'Hannaidh Womble Carlyle Sandridge & Rice, LLP A social media policy or a set of guidelines helps your employees make smarter decisions when marketing your brand, products and services online and may mitigate the risk of coming under the radar of the FTC or another regulatory agency or simply avoiding bad PR. 1.     Key Players.  Legal should play a key role in creating a social media policy or set of guidelines, but it is wise to involve ...